New healthcare staffing agencies often believe hospitals only work with large, established firms. In reality, hospitals prioritize reliability, compliance, and speed—qualities smaller agencies can deliver exceptionally well.
Here’s how new agencies consistently win hospital contracts.
Start With a Clear Market Position
Generalist staffing pitches rarely stand out. Hospitals respond better to agencies that specialize in:
- Per diem nursing
- Hard-to-fill shifts
- Rural or underserved facilities
- Rapid-response staffing
A narrow focus signals expertise and reduces perceived risk.
Lead With Compliance and Risk Reduction
Hospitals are risk-averse organizations. Winning agencies emphasize:
- Credentialing accuracy
- Background check rigor
- License verification processes
- Audit readiness
When hospitals believe your agency reduces their compliance burden, contract conversations move faster.
Demonstrate Speed and Reliability
Hospitals care deeply about fill rates and response times. Track and communicate:
- Average time-to-fill
- Percentage of shifts filled
- Emergency response capabilities
Operational performance often outweighs brand recognition.
Address Financial Stability Head-On
One of a hospital’s biggest fears is an agency that can’t meet payroll or scale. New agencies win trust by:
- Showing strong operational controls
- Demonstrating access to staffing funding
- Proving they can handle growth without disruption
Financial readiness reassures decision-makers.
Start With Trial Engagements
Many hospital relationships begin with limited placements. Treat early assignments as auditions:
- Overdeliver on responsiveness
- Communicate proactively
- Solve problems before they escalate
Strong performance leads to expanded contracts.
Hospitals don’t hire staffing agencies—they hire solutions. New agencies that prove reliability win faster than expected.
